Evaluation is a way of measuring the estimated changes and the impact of your training over time. Evaluation is vital to determine if coaching is on track to achieve the client's desired outcome, understanding “what works” and determining if coaching is meeting predictable changes and impacts. One of the most effective ways to measure the ROI of coaching is through pre-training and post-training evaluations, which are completed by both coaches and participants. Prior evaluations involve gathering information about an employee's strengths and needs, how they are perceived and what they should do to achieve a higher level of performance.
This feedback can be collected in a variety of ways, such as automated online surveys or individual interviews, and helps lay the foundation for more impactful training that aligns with corporate objectives. Companies that combine coaching with training can increase company productivity by more than 80%. Lynsey Kitching, coach of the Right Management team at ManpowerGroup, points out that coaching is based on results. This fact means that the combination of Coaching Service performance monitoring and evaluation work as a powerful tool for delivering high-quality training.
The coaching methods used by Right Management address these challenges with training and evaluation that go beyond executives and affect managers and employees at all levels. In this case, a team evaluation tool is used before and, usually, 3 months after hiring the coach to measure the effectiveness of the team's training. Many athletic coaches refer to that “magic moment” when a player they have mentored shows that he has been listening and learning, that moment when the coach knows that his work has made a difference. A good coach believes that he helps the client achieve the established goals and results through the coaching technique.
So, is ROI the right way to measure the effectiveness of coaching? Or is the coach's feedback the right way to measure the effectiveness of the training? These surveys revealed that 77% of the respondents attributed their retention or that of their team members to coaching and 80% attributed the training to the acceleration of their transition. As an entrepreneur and executive consultant with two companies (Progress-U and 6point1), I work with top managers, first-level sales professionals and aspiring women (26% inspirational).